Breathing Exercise Cards for Kids
From a father's need to an Amazon bestseller — 15 breathing exercise cards teaching kids self-regulation through play
From Personal Need to Amazon Success
A Father's Mission
My daughter Gabriela struggled with strong emotions. Breathing exercises recommended by specialists were too abstract for a child.
Design Philosophy
I created 15 unique cards. Each with its own image (butterfly, tree, house) that a child follows with their finger.
Amazon Breakthrough
Launched with IKIGAIN brand on Amazon.com. BSR quickly climbed in the top niche.
Institutional Recognition
The product began to be purchased in bulk by kindergartens, special educators, and therapists.
Data vs. Intuition
v2.0 "Numbers Edition" showed — even an improved product doesn't stop the original's dominance. At Amazon, always listen to the data.
Why These Cards Stand Out
Visual Design
Colorful illustrations without text — understandable from 3 years old.
15 Unique Exercises
Each card has its own animal or shape.
Durable and Safe
Laminated cards in a travel-friendly size.
B2B Potential
Ideal for kindergartens, schools, and therapists.
How the Idea Was Born
This product was created as a tool for my daughter Gabriela — a simple way to teach kids self-regulation through breathing exercises.
Version 2.0 — and a Honest Lesson
I created the Numbers Edition: 20 cards + 5 emotion cards. The result? It sells, but not as well as the original.
How the Idea Was Born
What Customers Say
"My daughter loves these cards! She uses them before bed and it helps her calm down so much."
"I'm a therapist and ordered these for my practice. The kids respond really well to the visual cues."
"Great quality cards. My preschool class uses them during transitions and circle time."
Want to Launch Your Product on Amazon?
Free 30-minute consultation.